From the Fields

Stories about farmers and small farms, as well as issues related to growing sustainably and marketing locally

Backyards

Stories and information about homesteading, gardening, urban agriculture, community plots and food programs

In Town

Stories and reviews about small food businesses, artisan food crafts, butchers, restaurants, grocers, and markets

Locavore Living

Articles on sourcing, preparing, preserving and integrating locally and responsibly sourced foods into one’s lifestyle

Profood Politics

Articles on issues affecting the larger profood community, including political and grassroots initiatives

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Articles by Sarah Wechsberg

Sarah Wechsberg is a Green MBA and Sustainable Food Advocate from the San Francisco Bay Area.

Not in Kansas Anymore: Letters from the Mainstream Food World
January 1, 2010 – 1:16 pm | 13 Comments
Not in Kansas Anymore: Letters from the Mainstream Food World

Living back in the mainstream reminds me of the Goliath–size reality of our food system. The majority of Americans today has never been to a farm or have any idea where their food comes from. I am living inside one of Michael Pollan books, the bleak food landscape.

I’m not in Kansas anymore, No longer in the Bay Area where most farms are within 200 miles, where there are farmers’ markets everyday of the week, and where there is a general culture of “Buy Local” and “Eat Healthy”.

Will the Real Sustainable Ag Investor Please Stand Up?
October 7, 2009 – 3:53 pm | 20 Comments
Will the Real Sustainable Ag Investor Please Stand Up?

I’m an entrepreneur in the sustainable agriculture and food marketspace, and just received my M.B.A. in Sustainable Enterprise from the Green MBA program at Dominican University. As I look out across the sustainable agriculture and food world, I see myriad opportunities as well as brilliant entrepreneurs seeking to push the conversation forward. However, what we are in short supply of are the right investors.

Farmers Make Their New Year’s Resolutions, In The Fall
September 8, 2009 – 3:12 pm | No Comment
Farmers Make Their New Year’s Resolutions, In The Fall

The thing is, NOW is the time to think over our year. By the time January rolls around, we’ll have had two months off and will have forgotten what worked, what didn’t, and the things we swore, in August, that we’d never do again. Fall is a time of dreaming, of anticipating, and of journaling for our farming family.

Farming and the Fear of Failure
August 19, 2009 – 12:22 pm | 27 Comments
Farming and the Fear of Failure

Stacie Gordon is the second of three generations living on Red Hog Farm in Colton, Oregon.  Along with her husband, parents and children, Stacie raises heritage pork, pastured chicken, eggs, milk and vegetables on their …